First 100 Customers, Five Stages of Awareness, & Generating Sales Ready Leads (with Asia Orangio, CEO of DemandMaven)
Asia Orangio (@asiaorangio) is the CEO of DemandMaven & helps founders of early-stage startups get their first 100 customers. We talk about the role of demand gen, the difference between lead generation and demand generation, the five stages of awareness, how to be more strategic, how to generate sales ready leads, and why you need to stay curious if you want to get ahead.
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