Lauren Vaccarrello (CMO, Talend)
Lauren Vaccarrello is CMO at Talend and previously VP Marketing at Box and Sr. Director and Head of Digital Marketing at Salesforce. On this episode we talk about:
- Her routines and rhythm's running 100+ person marketing org at Talend
- Running digital marketing at Salesforce
- The difference between Demand Gen. and Digital (and why she has VP of Demand and VP Digital)
- The two funnel approach to marketing -- generating demand in SMB and Enterprise segments
- Why marketing should own pipeline
PS. here's a secret offer to join DGMG for just $1. Join 2,300+ B2B marketers in the DGMG community today. See you in there.
Thanks to our friends at Hatch for producing this episode -- you can get unlimited podcast editing at www.usehatch.fm.