How To Build a Revenue-First Marketing Org (with Kyle Lacy, CMO, Lessonly)
Kyle Lacy (@kyleplacy) is CMO at Lessonly. Prior to this he served as VP of Marketing at OpenView Venture Partners, Director, Global Content Marketing at Salesforce, and Senior Manager, Content Marketing at ExactTarget. We talk about his 40 person team at Lessonly, breakdown of inbound and outbound marketing strategy, SDR vs BDR, career paths in marketing or sales, the role of customer marketing, why community always wins, splitting the budget 70/30 demand and brand, lessons growing the team from 8 to 40, hiring for product marketing, what great product marketing looks like, the importance of finding business outcomes, and more.
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