Managing Up, Presenting To The Board, And 2021 Planning (With Peter Mahoney, CEO, Plannuh)
Peter Mahoney is CEO at Plannuh and the former CMO at Nuance Communications where he spent 12+ years. Follow him on Twitter @nerdCMO. In this episode we cover:
- Managing up to the CEO, the board, and Peter's 5 keys for doing it right
- How to work with CEO's/investors/board members who don't entirely understand what marketing does
- What to present in a board meeting
- How to get the CEO involved in marketing
- And more, of course :)
PS. here's a secret offer to join DGMG for just $1. Join 2,300+ B2B marketers in the DGMG community today. See you in there.
Thanks to our friends at Hatch for producing this episode -- you can get unlimited podcast editing at www.usehatch.fm.