Allison MacLeod, EVP Global Marketing, Flywire
Allison MacLeod is EVP of Global Marketing at Flywire. We discuss:
- What is your role?
- What does your company do?
- What is the company’s marketing strategy?
- What is the handoff between marketing and sales?
- What are the marketing channels you’re using today?
- What metrics do you report on?
- How many people are on your team?
- Who are your direct reports?
- What regular “rhythms” do you have as a marketing leader?
- What is your marketing budget?
- Do you have marketing goals?
- What are the biggest marketing challenges you have?
- Do you work with any agencies? If so who?
- What tools are you using? What is your martech stack?
- If you had one wish and could solve any one marketing problem, what would it be?
- How do you explain to your family what you do?
- What one other marketing leader should we have on?
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