Is Sales & Marketing Alignment Real? Justin Keller Asks for the Answer

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This is a podcast episode titled, Is Sales & Marketing Alignment Real? Justin Keller Asks for the Answer. The summary for this episode is: Sales and marketing (mis)alignment. A tale as old as time, but a tale Justin Keller, Drift's Vice President of Revenue Marketing, is tired of hearing. That's why for Season 2 of Revenue Talks, Justin sits down with leaders across sales, marketing, and customer success to find out how they're aligning go-to-market teams to accelerate revenue at their organizations. Listen to leaders from companies like Workable, Salesforce, and Nivati talk about how they measure success, how they hold teams accountable, and how they create campaigns that scale. The first episode airs Monday, 10/17. Make sure to subscribe, so you don't miss it. Because if there's one thing Justin knows for certain, it's that revenue talks. You can connect with Justin on Twitter @justinkeller and @DriftPodcasts.

Transcript

Justin Keller: Armen, I'm hearing some stuff coming out of the sales team that I don't really like and I wanted to talk to you about it.

Armen: Okay. What is it this time?

Justin Keller: Like that you're not following up on any of the leads that we've been sending you?

Armen: Well, listen, we follow up with the good leads. That's what we're doing, but there's not that many of them. So what do you want us to do?

Justin Keller: Okay. I think we got a different definition of what good is here, but then what about the accounts? Your AEs are the ones that picked those accounts. They're not following up on those either.

Armen: Well, we picked the accounts, but we're not getting any really good leads from you. That's the problem. We keep arguing about this over and over again and nothing ever changes.

Justin Keller: Well, maybe we need to talk to some different sales and marketing leaders and figure out how they do this. Reintroducing Revenue Talks, the show that explores what it really takes for businesses to align go- to market teams and accelerate revenue today. Join me, Justin Keller every other Monday as we talk to leaders across sales, marketing, and customer success about how they build better pipeline and drive expansion at their organizations. Because if there's one thing I know for certain, it's that revenue talks.

DESCRIPTION

Sales and marketing (mis)alignment. A tale as old as time, but a tale Justin Keller, Drift's Vice President of Revenue Marketing, is tired of hearing.

That's why for Season 2 of Revenue Talks, Justin sits down with leaders across sales, marketing, and customer success to find out how they're aligning go-to-market teams to accelerate revenue at their organizations.

Listen to leaders from companies like Workable, Salesforce, and Nivati talk about how they measure success, how they hold teams accountable, and how they create campaigns that scale.

The first episode airs Monday, 10/17. Make sure to subscribe, so you don't miss it.

Because if there's one thing Justin knows for certain, it's that revenue talks.