Tom Wentworth, CMO, Recorded Future
00:00
00:00
1x
- 0.5
- 1
- 1.25
- 1.5
- 1.75
- 2
This is a podcast episode titled, Tom Wentworth, CMO, Recorded Future. The summary for this episode is: <p>Tom Wentworth is the CMO at Recorded Future. We discuss:</p><ol>
<li>What is your role?</li>
<li>What does your company do?</li>
<li>What is the company’s marketing strategy?</li>
<li>What is the handoff between marketing and sales?</li>
<li>What are the marketing channels you’re using today?</li>
<li>What metrics do you report on?</li>
<li>How many people are on your team?</li>
<li>Who are your direct reports? </li>
<li>What regular “rhythms” do you have as a marketing leader?</li>
<li>What is your marketing budget?</li>
<li>Do you have marketing goals?</li>
<li>What are the biggest marketing challenges you have?</li>
<li>Do you work with any agencies? If so who?</li>
<li>What tools are you using? What is your martech stack?</li>
<li>If you had one wish and could solve any one marketing problem, what would it be?</li>
<li>How do you explain to your family what you do?</li>
<li>What one other marketing leader should we have on?</li>
</ol><p><strong>Join The DGMG Community</strong></p><p>Want more marketing content like this? Join 1,600 other marketers in the DGMG community today: <a href="https://www.patreon.com/davegerhardt">https://www.patreon.com/davegerhardt</a></p><p>There you can discuss this episode with the group, get the full show notes & transcript, and hop in on an exclusive AMA with Tom.</p><p>Thanks to our friends at Hatch for producing this episode -- you can get unlimited podcast editing at <a href="http://www.usehatch.fm/">www.usehatch.fm</a>.</p>
DESCRIPTION
Tom Wentworth is the CMO at Recorded Future. We discuss:
- What is your role?
- What does your company do?
- What is the company’s marketing strategy?
- What is the handoff between marketing and sales?
- What are the marketing channels you’re using today?
- What metrics do you report on?
- How many people are on your team?
- Who are your direct reports?
- What regular “rhythms” do you have as a marketing leader?
- What is your marketing budget?
- Do you have marketing goals?
- What are the biggest marketing challenges you have?
- Do you work with any agencies? If so who?
- What tools are you using? What is your martech stack?
- If you had one wish and could solve any one marketing problem, what would it be?
- How do you explain to your family what you do?
- What one other marketing leader should we have on?
Join The DGMG Community
Want more marketing content like this? Join 1,600 other marketers in the DGMG community today: https://www.patreon.com/davegerhardt
There you can discuss this episode with the group, get the full show notes & transcript, and hop in on an exclusive AMA with Tom.
Thanks to our friends at Hatch for producing this episode -- you can get unlimited podcast editing at www.usehatch.fm.