EPISODE 9  | 30:37 min
How To Be The CIA of Marketing | John Brezinsky

The CIA and product marketing: Two industries that are obviously different yet strikingly similar.


In this episode of Revenue Talks, Justin discovers why John Brezinsky (VP of Product Marketing at Searchmetrics) might have a background, or a future, as a CIA agent. John shares how his team figures out what messaging will resonate with different audiences across the globe, how to then ensure that the other go-to-market teams at Searchmetrics use that messaging, and how his product marketing organization fits within Searchmetrics' larger campaign strategy.


You can connect with Justin on Twitter at @justinkeller and @DriftPodcasts, and John on LinkedIn.


Read more go-to-market best practices: https://drift.ly/GTMBook


See who Drift's other Marketers to Watch are: https://drift.ly/MarketerstoWatch

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About The Show

Revenue Talks with Justin Keller

How businesses make money is changing. It’s not all sales. It’s not all marketing. Revenue is everyone’s business now. Join Drift’s Justin Keller (VP of Revenue Marketing), as he sits down with experts across sales, marketing, and customer success to talk about what it really takes to accelerate revenue as a go-to-market team. In just 40 minutes, you’ll hear how different organizations use conversations, technology, and cross-functional alignment to build better pipeline and drive expansion. Because if there’s one thing GTM leaders know, it’s that revenue talks.

Justin Keller

Vice President of Revenue Marketing, Drift